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I feel you, AI

A Deep Dive into Nick Usborne’s Cutting-Edge Course – “Futureproof Your Copywriting: Navigating AI Integration with Emotional Intelligence”

Say it isn’t so, Nick. That was my first reaction to hearing legendary copywriter Nick Usborne had an AI offering. Sort of like the 10-year-old in 1920 greeting Shoeless Joe Jackson outside the courthouse.

Yet like so much of Nick’s teachings, he straightforwardly shares how you can improve your writing by inegrating artificial intelligence (AI) into content creation. And it just makes sense. Particularly when you blend AI’s capabilities with emotional intelligence (EI). The end result is compelling, human-centric copy written in about half the time.

How does Futureproof work?

The course is structured into three main parts:

  • AI and it’s role in content creation
  • Emotional intelligence or EI – What it is, how to gauge your EI and where to learn more.
  • Combining AI and EI – How can these two play nice together and create compelling copy that sounds like a real person is talking to you.

Delivered through 14 insightful videos, Futureproof Copywriting provides a solid roadmap for a wide range of learners from beginners to seasoned professionals. And you can apply these teachings ASAP. You might even use it when writing a review of the course (wink, wink).

Usborne includes some bonus materials to sweeten the pie, offering deeper dives into specific topics of interest and providing further resources to explore.

Should you fear AI or embrace it?

Many writers live in fear of being replaced by AI. Futureproof Copywriting makes it clear that by utilizing EI—an element that can only be provided by humans—copywriters might be needed more than ever in the future.

The big thing I took out of the course was looking at AI as a tool rather than a threat. You learn that AI, when used wisely, can enhance your creativity rather than stifle it. It’s a perspective you need to embrace if you are truly looking to future-proof your career and thrive in a in a rapidly evolving digital landscape.

Nick Usborne’s Futureproof Copywriting course goes for about $200 and there’s typically some sort of discount to knock that price down. It’s money well spent as you also have access to Nick’s Facebook group. Yes, there are some upsells but you’re not beaten over the head with these offers. It’s done in a subtle and respectful way.

What also nice about the course Nick typically responds to inquiries if you have questions. I’m pretty sure he doesn’t use AI for those. The entire course comes across as the friend who’s discovered something cool and wants to share. And that’s why I wholeheartedly recommend:

Futureproof Your Copywriting: Navigating AI Integration with Emotional Intelligence”

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My controversial LinkedIn strategy

It started out as a simple response to a discussion in a LinkedIn group. The topic was “How to build your e-mail list”. The discussion originator offered 22 ways to build up your e-mail list. To this, my addition/suggestion was to send a note to your new LinkedIn connections and ask the following:

Can I add you to my e-newsletter mailing list?

This rather simple request received rave reviews from most who commented. One group member, however, accused me of social media extortion (“How dare you make being on your mailing list a condition of connecting!”).

Overall, the rest of the discussion group thought it was a great idea. But it did get it did get me thinking. How many of you who use LinkedIn actually reach out to the people you connect with?

If the answer to that is, “not at all” or “not as often as I’d like”, an e-newsletter is the perfect vehicle. How so? First, it starts a conversation with your new connection. Even if the answer is no (e.g. I can understand why you wouldn’t want to be on yet another e-mail list…).  Second, it does give you an idea of your new connection’s interest in truly networking, particularly if there is no response.

The idea of networking is to develop a relationship with another person so that you can pass leads or referrals down the road. An e-newsletter, in addition to your website, gives new connections a way to get to know you and your business. If receiving your e-newsletter is an imposition, it’s probably not likely that person is going to be terribly active in passing leads or referrals to you.

The real beauty of this strategy is that it’s a two-way street. If the new connection is okay with being on my list, I have no problem being on theirs. And that can be the springboard to vested networking and lead/referral generation.

Does this work? It really does depend on the people involved. There are serial connectors out there who seem to be far more interested in bragging about the number of connections rather than actual networking. But if you’re on LinkedIn and getting little more than a “thank you” for the connect, you may want to consider this approach as a concise way to start a conversation and talk about what’s going on with your business.

If you do not have an e-newsletter, we can help. For a free estimate on what it would take to start your own e-newsletter, please give me a call at 617-848-0848 or drop me an e-mail. Better yet, take advantage of Constant Contact’s free 60-day trial.

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Why my own father doesn’t like me

HiRoad Communications recently launched a Facebook page. And yes, it’s true. My own father doesn’t like me, but you can.By clicking on the Facebook logo, you can join the conversation about what’s going on at HiRoad Communications. That can be the Word of the Day, a business tip, a link to a previous blog post or Changing Lanes, or just something I stumbled across that tickled my fancy.

As for Dad, don’t worry about him. He eventually embraced the fax machine, cell phone and e-mail. Social media won’t be too far behind and he’ll be “Liking” his only son someday soon.