One of the bigger laments you hear from small business owners stems from a lack of time for tasks like updating websites, publishing an e-newsletter and posting to their respective business’s social media sites. While the first two items do take a distinct amount of effort, even the busiest people have time to join the social media conversation.
Want to know how?
Nowadays, most e-newsletters and websites have social media icons that enable you to share with a click of your mouse. So, if you stumble upon an article that you find provocative or topical, you can post to your Facebook, Twitter or LinkedIn account just like that.
One of the great things yours truly has discovered lately is that by clicking on the LinkedIn button in a Constant Contact newsletter, you can not only post as an update to your profile, but send to the groups of your choosing.
Of course, it does require some thought as to what you want to post and the comment you want to make with it or the discussion you want to start. Still, how many times a day do you come across something of interest that you would like to pass on? Or, let me rephrase that, how often do you come across something you could pass on?
Social media is about being out there. This is just one tactic to making it easier for you to do that.